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Pennsylvania Law - How is Goodwill Counted? Goodwill arises when the business is worth more than the tangible assets. Things such as reputation, a desirable location, a unique product, and so on, can all-but-guarantee an earnings stream, and so make the business have more value than simply its tangible assets. However, if the reputation is due only to the reputation of the party running the business, then that is not goodwill the courts will value. Cases: Solomon (1992) 611 A.2d 686, 531 Pa. 113 (if only factor is owner's reputation, goodwill does not exist).
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